November 21, 2022
The Lake George Association has appointed Danielle Brown of Queensbury to the newly created position of Development Manager. Ms. Brown’s appointment expands and strengthens the LGA’s development team as it continues building the long-term philanthropic support essential to protecting the Lake’s legendary water quality.
In her new role, Ms. Brown will work closely with Director of Development Tyra MacGuffie to establish and execute the LGA’s donor recruitment and retention program for all levels of philanthropic giving. This includes identifying prospective donors; working with existing donors to identify personally meaningful giving opportunities; coordinating donor communications and events; and developing sponsorship opportunities for the LGA’s many water quality education and protection programs and events.
“Danielle’s proven success in donor development across our region, coupled with her outstanding communications skills, and deep love of Lake George, made her the ideal choice for this new position,” said Ms. MacGuffie. “Philanthropic support from across our Lake community and beyond has never been more important, and Danielle will help us educate and inspire new and long-time donors to exciting new levels of giving.”
“The LGA's direct financial investment in protection priorities – made possible by our generous donors -- drives our progress at the pace and scale required to safeguard Lake George,” said LGA President Eric Siy. “Danielle's role is key to ensuring we raise the funds needed for sustaining success.”
Ms. Brown brings more than 15 years of development and communications experience to her new position. She joins the LGA after three years as Director of Alumni Relations and Annual Giving at SUNY Adirondack. Prior to that, she spent four years as the college’s Marketing and Communications Coordinator, overseeing email and social media marketing, public relations, and community event sponsorships. She also formerly served as Marketing Coordinator for Adirondack Winery and the Adirondack Wine & Food Festival. She holds a bachelor’s degree in communications studies from SUNY Cortland.
“I grew up on Long Island, minutes from the ocean, but nothing compares to the beauty and clear water of Lake George,” Ms. Brown said. “The Lake was the setting for most of my childhood summer memories as we visited here often, and now I am sharing those experiences with my own children. I feel a responsibility to contribute to the protection of Lake George and ensure that future generations have the same opportunity to make their own memories here.”
“I have such respect for the work that the LGA and its Lake Protectors do to keep Lake George clear and clean – they are true leaders for Lake protection,” Ms. Brown added. “I am grateful for the opportunity to join this renowned organization during this time of growth. Philanthropy, much like the Lake, is part of my life and I look forward to contributing in a meaningful way.”
Ms. Brown lives in Queensbury with her husband and children. She has served in a wide variety of volunteer roles in the region and is currently a member of the board of directors of the Glens Falls Symphony.