Director, Marketing & Communications
Position Description
The Marketing and Communications Director reports directly to the President and plays an integral role in advancing the mission and programs of the LGA through the development and execution of a data-driven, integrated marketing and communications plan. The Marketing and Communications Director will serve as a principal spokesperson for the LGA and will establish relationships through consistent outreach and communications with key stakeholders and partners including media contacts, donors, government entities, property owners, businesses, and other supporters.
Responsibilities
Strategic Planning and Data Analytics
- Develop and implement an integrated strategic marketing and communications plan. Evaluate gaps in marketing and communications efforts and identify opportunities to extend our reach into new and growing audiences, while continuing to foster and engage current audiences and stakeholders
- Work closely the LGA President, Directors of Development and Finance to develop and oversee a marketing and communications budget
- Utilize data analytics to develop and implement metrics to measure success and growth, and regularly report out to the LGA President and Board of Directors
Marketing and Advertising
- Work closely with the President, the Development team, and the Managing Program Director to establish advertising needs for each quarter per plan
- Work closely with the Communications and Database Manager to design ads in line with brand standards
- Create, execute, and manage a print and digital advertising calendar
- Manage outside agencies as needed – oversee assignments, enforce deadlines, coordinate planning meetings, establish the messaging and creative
- Work with advertising representatives to make media buys, enforce deadlines and manage ad performance
Public Relations
- Serve as LGA spokesperson for all media inquiries; Include and advise additional LGA representatives where appropriate to help promote the organization
- Work with the entire LGA staff to identify PR opportunities; Prepare talking points and presentations as needed
- Actively cultivate and manage press and media relationships to increase and ensure coverage of the LGA and its work, as well as issues that impact the organization
- Create a public relations strategy that will enable LGA leadership to cultivate and enhance meaningful relationships with targeted external audiences, including the media, public officials, regional business partners, environmental not-for-profit organizations, key influencers, and other supporters
Content Creation and Copywriting
- Write / proof / edit copy for all press releases, website content and the Lake Protector web application, donor appeals, educational materials, social media, grants, and other mediums
- Create and coordinate engaging content for all communications outlets - including but not limited to - website, social media, e-newsletter, blog, etc. (this includes copywriting, photography, video/animation, infographics, etc.)
- Coordinate and manage LGA staff, interns, and ambassadors to increase content creation and contributions, and to ensure well-rounded representation of all LGA programs
Social Media and Communications Management
- Manage all LGA social media accounts and serve as the main administrator and spokesperson; Oversee and approve all social media contributions
- Answer or assign all follower questions/comments/inquiries
- Create and deliver a monthly Lake Protector e-newsletter; Work closely with LGA staff, board, and Lake Protectors to develop content
- Identify additional social media and communications opportunities to increase the LGA’s presence and grow its digital audience; Identify, connect, and collaborate with appropriate and influential accounts
- Create metrics for growth, and regularly report out on social media and communications efforts and data analytics
- Establish relationships with and provide regular communications to grass-roots organizations, homeowner associations, municipalities, and other groups to keep them informed on the LGA’s programs and progress
Desired Interest and Characteristics
- Demonstrated ability to proactively partner, collaborate and communicate with diverse groups.
- Proven record of outstanding communication skills – clear and effective public speaking, attentive listening, and ability to accurately relay messaging, efficient and persuasive writer.
- Ability to meet and enforce tight deadlines
- Excellent strategic, organizational, project and people management skills
- Outgoing and passionate individual with the desire to work in an innovative, collaborative, high-energy and mission-driven organization
- Decisive, self-motivated, and results-driven, with the ability to manage and prioritize multiple projects within a consistent strategic framework and timeline
- Organizational leader with the ability to motivate and inspire confidence among colleagues, board members and partners
- Effective team player with excellent interpersonal skills and the ability to establish and maintain meaningful professional relationships
- Dedication to the values of the LGA: Reverence for Nature, Inclusion, Integrity, and Courage.
Experience, Expertise, and Education
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field required. Master’s degree a plus.
- 5+ years’ experience in strategic marketing and communications, preferably in the not-for profit sector.
Salary is commensurate with experience and prior achievement, and includes a full employee benefits package. Relocation is not provided.
To apply, please send resume with cover letter to [email protected]. No phone calls, please.